Senior Digital marketing specialist(Taipei)

Taipei - Nangang

What a senior digital marketing specialist does in Titansoft Job Responsibilities:

• Develop effective digital marketing strategies with programs such as SEO, email, social media, digital campaigns and events to assist clients in achieving their business goals

• Analytics to monitor customer engagement, overseeing clients' advertising campaigns, and identifying ways to improve clients' search engine rankings.

• Conduct market research, monitor competitors' SEO/content/marketing strategy, the impact of algorithm updates on competitors.

• Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.

• Analyze large amounts of data and handle multiple projects without compromising on quality

• Collaborating with internal teams (eg. data analytics, developers, and product) to identify new approaches, user segments, and marketing opportunities.

• Work with external agencies and vendors to develop marketing strategy for different countries, track performance and propose feasible enhancement.

• Assessing clients' current digital marketing strategies and suggesting improvements accordingly.

Basic Qualifications:

• 5+ year experience leading marketing strategy at a B2C company, ideally in online business.

• Strong knowledge of search engine algorithms and ever-changing ranking factors.

• E-commerce experience, having knowledge of HTML and CSS is a plus.

Other Requirement:

• Experience in GA/GSC, SEO, SEM/PPC Advertising.

• Familiarity with running digital marketing campaigns, tracking and reporting on their effectiveness.

• Ability to prioritize, accept responsibility and use initiative when required. • Excellent analytical, problem-solving, and organizational skills.

• Ability to perform effectively under busy conditions and meet deadlines.

• Ability to work collaboratively within a diverse team of staff.

• Willingness to learn and a desire to gain new skills.

• Other skill: SEO, Mail marketing, GA, GSC and other Google tools